![]() ![]() Claimants in the lawsuit disagreed with Red Bull’s advertising campaign, “Red Bull gives you wings,” and that the energy drink “vitalizes body and mind.” In fact, the plaintiffs allege that Red Bull is no more effective than a cup of coffee or other caffeine supplements. Benjamin Careathers, a plaintiff, believes Red Bull slogan, “Red Bull gives you wings,” is dishonest. The lawsuits allege that Red Bull North America Inc., misrepresents the ability of its Red Bull energy drinks. District Court for the Southern District of New York reached a $13 million settlement for these two class action lawsuits. But, Red Bull will give anyone who purchased a can of Red Bull over the past 10 years either a check for $10 or a voucher for $15 worth of Red Bull products due to a recently settled Class Action law suit brought against Red Bull. As it turns out, Red Bull will not give you wings. The suit was brought about by a number of Red Bull drinkers, one of whom said he had been drinking the product since 2002 but had seen no improvement in his athletic performance.“Red Bull gives you wings” – Consumers Claim FalseĪ lot of us have heard the Red Bull company advertising slogan, “it gives you wings,” which surrounds a media campaign based in extreme sports like mountain biking, BMX, motocross, windsurfing, base-jumping, snowboarding, skateboarding, wakeboarding, surfing, skating, and Formula 1 racing among others. People wanting to make a claim can fill out a form, which can be found here, or by calling (877) 495-1568, or by posing their completed form to Class Action Settlement Administrator at Energy Drink Settlement, c/o GCG, P.O. This could prove costly, as the class action suit covers the millions of people who have bought at least one can of Red Bull over the past 10 years. The settlement says Red Bull will reimburse customers disappointed the energy drink hasn’t lived up to their expectations with either a check for $10 or a voucher for $15 worth of Red Bull products. If the proposed settlement is passed by the US District Court of the Southern District of New York, where a hearing will take place in March 2015, Red Bull will be required to pay $6.5 million into a settlement fund within a week. While the suit did not allege that plaintiffs were disappointed that they didn't suddenly sprout wings, it does say that Red Bull relies a lot on terms like "wings" and "boost" to give consumers the impression that the drink gives people some sort of physical lift or enhancement. Red Bull says in its marketing that the drink can improve concentration and reaction speeds, but the plaintiff in the case said these claims were false and lacked scientific support. ![]() Red Bull does not, it turns out, give you wings - even in the figurative sense. Now the company has agreed to pay out more than $13 million after settling a US class action lawsuit that accused Red Bull of making false and misleading advertising claims, according to the drinks industry publication BevNet. “Red Bull gives you wings” has been the energy drink’s slogan for nearly two decades. By ASR Photos on Flickr Red Bull is settling a lawsuit over its "gives you wings" advertising promise.
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